Jamie Horowitz’s steady approach to documentary production has delivered another Netflix success with Quarterback Season 2, which premiered July 2025 and has maintained daily Top 10 streaming rankings since launch. Through Omaha Productions, the company he co-founded with Peyton Manning in December 2020, Horowitz continues developing premium sports content for global audiences while building sustainable revenue streams across multiple platforms.
Building Documentary Access Through Operational Discipline
Quarterback Season 2 follows Cincinnati Bengals quarterback Joe Burrow, Detroit Lions’ Jared Goff, and Atlanta Falcons’ Kirk Cousins throughout their 2024-25 NFL season. Horowitz serves as executive producer alongside Manning through their Omaha Productions banner, working with NFL Films and 2PM Productions to capture unprecedented behind-the-scenes access. Each quarterback wore microphones during games and weekly practices, creating intimate content that extends far beyond traditional sports broadcasting.
Showrunner Joseph Zucco emphasized the trust-building process that enables such access: “The first step is usually a conversation between the quarterback and Peyton Manning. With Peyton as executive producer, the quarterbacks know they have one of their own on the inside, and that goes a long way towards putting them at ease with the process.”
Operational efficiency became essential for maintaining cooperation across different NFL franchises and team cultures. Professional athletes evaluate production teams based on demonstrated value rather than promises, requiring disciplined coordination that minimizes disruption to training routines while maximizing content authenticity.
Platform Diversification Creates Business Stability
Multiple distribution partnerships now define Omaha Productions’ business model rather than dependence on single revenue sources. Netflix hosts the company’s sports documentaries including Quarterback, Receiver, and Starting 5, while ESPN carries the Emmy-winning ManningCast averaging nearly 2 million viewers per episode. ESPN+ offers specialized content through the Places franchise, featuring sports personalities and historical narratives that complement broader documentary offerings.
Content licensing agreements vary significantly across platforms, with Netflix typically purchasing exclusive global rights while ESPN maintains ongoing series relationships. Revenue models include licensing fees, advertising partnerships, and performance-based bonuses tied to viewership metrics and awards recognition. Such diversified approaches reduce business risk while maximizing profit potential across different content types and audience preferences.
Omaha Productions commands an $800 million valuation following recent investment from Patrick Whitesell’s Silver Lake-backed platform, reflecting investor confidence across these diversified content verticals. Major financial backing enables the Horowitz executive team to pursue ambitious projects requiring substantial upfront investment before revenue generation.
Performance Metrics Validate Content Philosophy
Daily Netflix Top 10 rankings for Quarterback Season 2 validate production choices emphasizing personal storylines over traditional sports analysis. Each episode balances on-field football action with character development, creating content appealing to hardcore NFL fans and casual viewers seeking authentic human narratives rather than statistical breakdowns. Viewership data indicates audiences prefer intimate access over tactical discussions, influencing future production decisions across all Omaha Productions content.
Sustained viewership across multiple sports documentaries has generated millions of viewing hours, establishing Omaha Productions as Netflix’s preferred partner for athlete-driven content. Personality-focused storytelling consistently attracts younger demographics to sports viewing while maintaining appeal among traditional audiences, a dual-market approach that distinguishes the company from competitors focusing on narrow demographic segments.
Audience retention rates demonstrate viewer satisfaction with the authentic storytelling approach, with completion percentages exceeding industry averages for sports documentaries. This metric particularly influences Netflix’s renewal decisions and budget allocations for future projects, making sustained quality essential for continued partnership success.
